Joanne is planning to rebrand this legendary Chinese department store, known as the first of its kind in the United States. She will highlight Asian & Asian-American culture by dedicating space to a rotating showcase of designers and artists, informing shoppers of the traditions associated with products on display, and hosting demonstrations and other events in the store. Recently, the store partnered with luxury fashion brand Opening Ceremony to launch its exclusive Lunar New Year collection. Pearl River Mart also recently debuted a new ecommerce platform intended to reach a wider group of customers.