西联汇款（Western Union）诚聘-华人社区经理

2015 Diaspora Managers (DM) Overview

2015 西联华人社区经理职位介绍

The primary responsibility of this role centers on a thorough and deep knowledge of the respective diaspora and U.S. diaspora communities in which the role will focus. Chosen applicants will be the experts in Tier 1 and Tier 2 DMAs through significant involvement in the important community organizations, gathering places, community leaders and events on a year-round basis. If they are not already, they should strive to become influencers within the community, which requires of them an ability to know and build relationships with the right people.

本职位的主要职责：要求应聘者对其各自所在美国华人社区有着全方位的深入了解。他（她）将通过与主要华人社区团体的联动，将西联在美国华人集中聚集的一线和二线指定市场区域、当地侨领资源与西联市场活动资源进行有效整合。如以上资源尚未成熟，他(她)则需要明确如何与关键人物建立关系并在该华人社区发挥影响力。

Key Responsibilities:

主要职责:

• Responsible for supporting marketing initiatives among their communities, as developed by the U.S. Marketing and the Regional Teams
• 根据西联美国市场部及区域团队的部署，支持所在华人社区的市场活动。
• Track and analyze the trends of their diaspora, including but not limited to: outbound remittance trends to target corridors and competitive intelligence to derive real-time insights to share with key team stakeholders
• 跟踪并分析所在华人社区的趋势，包含但不局限于：美国到中国的发汇趋势，及市场竞争信息收集。并将市场洞察并汇报给相关负责人。
• Refer, suggest and support upcoming events in the top communities – to include business KPI performance tracking post-each event
• 制订、建议、并支持在重点华人社团的市场活动；并在活动计划的制订、执行和后期评估中，囊括具体业务的考评指标（如交易量增长、收入增长、等）。
• Comprehensive understanding of the acculturation processes for new immigrants to derive insights into where/how to reach them
• 深入理解新移民的文化渗透过程，并从中得出在哪里/如何接触到他们。
• Assist Sales and Marketing teams to collect critical information within a short deadline, including but not limited to: Pricing analysis, consumer and agent/FLA surveys, etc
• 具备在紧迫时间内，协助销售和市场团队收集重要信息的能力，包含但不局限于：价格分析，消费者/代理/零售网点一线人员的信息反馈。
• Develop a database of pertinent information regarding the community, including but not limited to: community leaders/influencers, diaspora associations, places of gathering (restaurants, ethnic markets, religious houses, etc.)
• 制作针对社区的相关信息数据库，包含但不局限于：侨领/关键人物，华人协会团体，华人聚集地点（餐馆、华人市场、宗教集会点，等）
• Attend Community Events and organize community leader social gatherings (i.e. dinners)
• 参与社区活动并组织社区领袖的社交活动（如聚餐）
• Assist consumers to understand WU products and services, including new products such as Direct to Bank
• 帮助消费者了解西联产品和服务，包括西联新产品的教育，如西联的“直接到账”产品。

• Coordinate marketing efforts aimed at D2B product expansion. Assist in the coordination and execution of the D2B vision, strategies, program and initiatives to transport and activate the Global Brand message at the local consumer experience level. Monitor and make suggestions for improvements to the consumer experience.
• 协助达成D2B（直接到账产品，以下简称D2B）产品用户扩张的市场目标。协助D2B远景、策略、项目及市场活动的实施，以达成从西联全球品牌诉求到本地消费者体验的传递和激活。监控并记录任何对提升消费者体验有帮助的意见和建议。
• Drive D2B  incremental transactions/revenue growth through managing flawless execution of marketing initiatives in the field. 
• 通过精良的市场计划执行，驱动D2B交易量/收入的增长。
• Responsible to assist the D2B Brand/Product Manager and local marketing manager in executing promotional and advertising campaigns.
• 负责协助D2B品牌和产品经理以及本地市场经理，进行本地的产品促销和广告的执行。
• Support D2B product development activities. Research, explore, identifies opportunities to enhance the product and service offer
• 支持D2B产品提升活动。调研、发掘并定义提升产品和服务水平的机会
• Execute the WU brand promotional and advertising campaigns for D2B. Proactively identify needs in the markets served and advise internal clients to help devise the best and most relevant advertising and communication tools and campaigns Objectively reviews all advertisements to ensure accuracy, layout/design, copy, pricing,etc.
• 执行针对D2B的西联品牌促销及广告。积极定义市场需求，向团队内部提供有效的投放渠道，传讯工具的建议。检查所有广告的形式、文案、视觉布局以及报价以确保精准有效投放。
• Provides customer support through merchandising and promoting Western Union D2B services, to ensure maximum usage and revenue development.
• 向消费者/代理网点提供必要的市场宣传品，以提升西联D2B服务水平。确保最大利用率并追求相应收益的增长。
• Assist in the development and execution of marketing, branding and promotional program to stimulate demand for D2B.
• 协助发展和执行市场、品牌和促销活动以激励D2B的用户需求。
• Prepares comparative analysis against D2B competitors and provides strategic suggestions regarding the planning of D2B direction and features.
• 准备D2B同类产品的竞争分析，并为D2B产品方向和特点的改进提供战略意见。

Ethnic-Agent Sales Liaison:

与华人代理网点的业务挂钩：

• Chosen candidates should assist in relationship management of ethnic agents in support of the US SAM organization and under the direction of regional SAM leadership, including but not limited to:

成功的应聘者将协助美国SAM团队和地区SAM团队对华人网点进行关系管理。包括但不局限于：

• Competitive take-aways and new location leads
• 竞争分析要点的归纳，以及新网点开拓的可能
• Assist in training ethnic agents on new and existing products and services
• 协助对网点进行新产品和现有产品及服务的培训
• Assist SAM and Compliance Officers to prepare agents for audits, compliance training, etc.
• 协助SAM以及合规部，对网点进行审计、合规培训等。

Critical Skills Needed:

技能要求：

• Must speak native language of respective diaspora (i.e. Mandarin, Tagalog, etc.)
• 中文流利
• Strong relationship building skills
• 出色的公关能力
• Self-motivated
• 自我驱动
• Responsive/responsible: Accessible and reacts quickly to last minute requests
• 快速反应/有责任心：能够接受并应对紧急事务
• Analytical: Must be able to create and read structured research and reports
• 善于分析：须能够创建和阅读有架构的调查报告。
• Willing to support above normal job description as needed
• 愿意接受以上常规工作，如需。
• Anticipate the needs of team members
• 对团队的需求有预见性
• Computer and internet savvy
• 精通电脑和互联网的商务操作

Location:

地点：

• Work from home position located in the DMA with the highest concentration of diaspora and/or the highest business need
• 在家办公。办公地址需在指定华人市场区域—华人最集中的区域
• Significant travel required to other primary and secondary markets to execute the above responsibilities
• 有频繁出差到其他主要，次要市场履行上述职责的可能
• Extensive travel will be included in annual budget costs
• 高频出差将被列入年度预算

Reporting:

• Diaspora Managers will report to the U.S. Marketing USOB Marketing Director and work directly with Marketing Manager on their respective corridors (Dora Newlin & Sean Deaver).
• 社区经理将汇报工作给美国市场-美国汇出市场总监；在工作层面上则直接对接市场经理。（Dara Newlin及Sean Deaver）
• When agents are involved, Diaspora Managers will have a dotted line reporting structure to Regional Vice President, or their delegated sales director.
• 当工作中涉及到代理网点参与时，社区经理将汇报给区域副总裁或由副总裁指派的销售总监。

Contact:

联络：

Please send both of your English & Chinese CVs to Dora Newlin: Dora.Newlin@westernunion.com