调查招募和留住志愿者的机制：习惯强度和计划在志愿服务行为中的作用

Investigating mechanisms for recruiting and retaining volunteers: The role of habit strength and planning in volunteering engagement

——原载美国《社会心理学杂志》2021年第161卷第3期——

<The Journal of Social Psychology>, 2021, 161 (3)

【摘要】高收入国家的志愿服务率正在下降。大多数关于理解志愿服务的研究都集中在有意识的过程（例如，动机）上，很少探索志愿服务的无意识前因。本研究采用新的调查方式，使用时间自我调节理论来调查理性和自动过程对志愿参与的影响。使用不同方法进行了两项相关研究，以调查意图、计划和习惯强度对志愿服务参与的影响。在这两项研究中，意图和习惯强度是志愿参与的重要预测因素，而在研究1中计划仅显着预测志愿参与。在研究2中还发现，习惯强度调节了意图-行为关系。这些发现强调，理性和自动过程都在志愿参与中发挥作用，并对招募和留住志愿者产生影响。

【关键词】志愿服务；时间自我调节理论；意图;习惯强度；规划

[Abstract] Volunteering rates in high-income countries are declining. Most research into understanding volunteering engagement has focused on conscious processes (e.g., motives), with little exploration of non-conscious antecedents of volunteering engagement. Adopting a new line of investigation, this research used temporal self-regulation theory to investigate the influence of both rational and automatic processes on volunteering engagement. Two related studies using different methodologies were conducted to investigate the influence of intention, planning, and habit strength on volunteering engagement. In both studies, intention and habit strength were significant predictors of volunteering engagement, with planning only significantly predicting volunteering engagement in Study 1. It was also found, in Study 2, that habit strength moderated the intention–behavior relationship. These findings highlight that both rational and automatic processes play a part in volunteering engagement and have implications for recruiting and retaining volunteers.

[Key words] Volunteering; temporal self-regulation theory; intention; habit strength; planning

这篇中文解析是针对论文《调查招募和留住志愿者的机制：习惯强度和计划在志愿服务行为中的作用》（Investigating mechanisms for recruiting and retaining volunteers: The role of habit strength and planning in volunteering engagement）的一篇论文解析，该论文于2021年发表于《社会心理学杂志》（The Journal of Social Psychology）第161卷第3期上。该研究的作者是澳大利亚科廷大学心理学院的Barbara Mullan, Caitlin Liddelow，Jessica Charlesworth，Ashley Slabbert，Vanessa Allom，Courtenay Harris，Anne Same和澳大利亚迪肯大学心理学院的Emily Kothe。

   （中文解析见《华人心理健康报》2021年11月7日PDF版）

论文原文: Mullan, B., Liddelow, C., Charlesworth, J., Slabbert, A., Allom, V., Harris, C., Same, A., & Kothe, E. (2021). Investigating mechanisms for recruiting and retaining volunteers: The role of habit strength and planning in volunteering engagement. The Journal of Social Psychology, 161(3), 363-378.

https://doi.org/10.1080/00224545.2020.1845113