NURVV, a biomechanical start-up launched at CES in 2020, will be led by sports and sports venture capital fund Hiro Capital and co-founder of game studio Ian Livingstone CBE (Ian Livingstone CBE). Cherry Freeman (Cherry Freeman), co-founder of LoveCraft, raised $9 million in first round investment and $9 million. 

The company has shown that knowing how to drop a smartphone without breaking it will also tell you how high a basketball player can jump. Jason Roberts (Jason Roberts) is the founder of Tech21, the world's top maker of smartphone casings. He, his co-founder and his wife, Urika (Ulrica), have applied this knowledge to the launch of new wearable products. Putting it in your shoes allows you to measure your strength and jump when your feet land. 

The wearable device is a lightweight insole with 32 sensors, each capturing 1000 unique data per second, and the investment will be used to launch NURVV Run's first product in the international market and for further research and development. It has been well received by Wire, CNET and Gear Patrol, and has been tested in British physics laboratories for three years. 

It can measure rhythm, stride, ground mode, pronation and balance. This data is sent to the NURVV running coach application, which graphically displays the person's running skills. By observing this, you can improve your skills and speed. You can still collect a lot of running data, but after you run, you can always see it. NURVV Run founder and CEO Roberts said, NURVV Run can capture runners' data directly from their feet when they move, and provide real-time guidance in a simple way that is easy to understand to improve running. 

He told TechCrunch, that the technology in the insole "is more accurate than watches that measure steps, strides and energy consumption and can detect injuries." "it is also possible to provide the number of steps of runners in real time," he asked. What if you could see the data in basketball? "