“限电减产”应该如何向外贸客户解释？如何借此机会逼单?

近来在网上经常能看到“拉闸限电”这四个字，这个现象在我国的确存在，甚至在个别地区还比较严重，究其原因，还是中国电力供应和用电需求不平衡所致。

我们知道，中国电力能源结构目前还是以火力发电为主，如风电、光伏发电、清洁电力能源再增加但毕竟量还是很小，火力发电的主要原材料燃煤价格已经实现市场化定价，受国际市场价格影响很大，燃煤涨价导致发电成本快速上升，发电厂多发一度电就要多增加一定亏损，而发电厂的出厂电价是非市场化的、高度管制的，不是说涨就涨的，也就是面粉价格翻倍了，面包没涨价，导致发电厂不愿意多发电。

从需求端来说，电力的需求持续增加，加上新冠肺炎疫情影响，国外订单往中国转移，导致工业用电增加很快，更进一步导致了对电力需求的持续增加，供求进一步失衡。如果电价像欧美一样是市场化定价，现在我们的电价肯定要飞涨，但我们电价不能涨，供应跟不上，需求猛增，那只能是“拉闸限电”。

面对目前严峻的国内能耗双控形势，8月份被国家发改委在《2021年上半年各地区能耗双控目标完成情况晴雨表》上“点名”的各省如江苏、广东、浙江等地均推出限电措施，严控高能耗企业用电情况。

近几周内，部分受影响企业的订单交付必将短暂延迟。此时应该如何用英文向客户解释呢？有没有一些实锤可以能够让客户理解工厂的不易？

提醒：如果你的工厂未受影响，客户的订单未受影响，或限产时间较短、影响不大、买家也没有问起的，倒也不必特意去向买家解释，以免造成不必要的疑虑或恐慌。（如果你想逼单那就另说。）

英文邮件模板分为以下三种：

1、客户订单受到限产影响

Dear XX,（改为客户名字）

Due to the recent “dual control of energy consumption” policy of the Chinese government, our manufacturing operation has been adjusted to "run for 7 days and stop 7 days"（根据实际情况修改）, and the production capacity is only half （根据实际情况修改）of that under normal conditions.

We have tried our best to ensure the on-time production, but we are very sorry to inform you that the delivery of your order will be delayed by X days, and the latest delivery time is XX\XX.

You have always been our company's most important customer. Therefore, your order will be processed first in our production line. Please rest assured that we will definitely complete the production with quality and quantity, and minimize the impact. Once the tight power supply is relieved, our production capacity will be restored immediately.

We will keep in touch with you on the progress of the order. If you have any further questions or concerns, please contact us and we will get back to you as soon as possible.

We appreciate your continued support and understanding!

尊敬的XX，

由于近期的“能耗双控”，我司产线的运营周期调整为“开x停x”，产能为正常情况下的xx。我们已竭尽全力确保订单的生产进度，但非常抱歉地通知您，您的订单交期将延期x天交付，最迟交付时间为x月x日。

您一直以来都是我司最重要的客户，所以在当前产能紧张的情况下，您的订单排在我们产线的首位。请您放心，我们一定会保质保量完成生产，将此次产能受限所带给您的影响降到最低。一旦本地电力供应紧张的形势缓解，我们的产能将立刻得到恢复。

我们将随时与您沟通订单进度。如果您有任何疑问，请联系我们，我们将第一时间响应。

感谢您一直以来的支持与理解！

2、客户订单未受到限产影响

Dear Customers,（改为客户名字）

Perhaps you have noticed that the Chinese government's recent “dual control of energy consumption” policy has had a certain impact on the production capacity of some manufacturing companies.

But please rest assured that our company has not encountered the problem of limited production capacity. Our production line is running normally, and your order will be delivered as scheduled.

We will keep in touch with you so that you can keep abreast of our production progress.

尊敬的客户，

也许您已经注意到近期“能耗双控”对部分制造企业的产能造成了一定影响。但请您放心，我司目前没有遇到产能受限的问题，产线运转一切正常，您的订单也将如期交货。

我们将与您保持沟通，随时更新生产进度。

3、借此逼单

Dear Customer,（改为客户名字）

Perhaps you have noticed that the recent “dual control of energy consumption” policy of the Chinese government has had a certain impact on the production capacity of some manufacturing companies, and the delivery of orders in some industries has to be delayed.

In addition, the China Ministry of Ecology and Environment has issued the draft of "2021-2022 Autumn and Winter Action Plan for Air Pollution Management" in September. This autumn and winter (from October 1, 2021 to March 31, 2022), the production capacity in some industries may be further restricted.

To mitigate the impact of these restrictions, we recommend that you place an order as soon as possible. We will arrange production in advance to ensure that your order can be delivered on time.

If you have any questions, please contact us and we will respond to you as soon as possible.

尊敬的客户，

也许您已经注意到近期的“能耗双控”对部分制造企业的产能造成了一定影响，部分行业的订单交期不得不延迟。并且中国生态环境部办公厅已于9月发布了《重点区域2021-2022年秋冬季大气污染综合治理攻坚方案（征求意见稿）》，今年秋冬季节（2021年10月1日至2022年3月31日），部分行业将被重点关注，产能或将被进一步限制。

我们建议您尽早下订单，这样我们可以提前安排产线，从而保证您的订单能够如期交货。

如果您有任何疑问，请联系我们，我们将第一时间响应。

易之家专注外贸大数据收集、挖掘、应用及服务十余年；为解决“外贸中的诸多痛点”打造了全新的海关数据查询系统——GPM系统（tradesns.com）可帮助外贸企业快速找到相匹配的精准采购商、精准采购负责人，将80%的时间放在20%的精准客户身上，缩短客户开发周期和成本，提高开发效率和成单率。