这些年来，缺乏对文化的重要性和有效的人际关系的管理者和领导者的赞赏逐渐取代了深入了解的价值观，文化可以带来。如今，对于不断变化的商业环境，跨文化的概念和技能的关键能力，所有的工作都是在高度多样化或复杂的全球环境下进行的 文化被定义为一组规范，价值观，制度，政策和程序通过一个组织。在全球化背景下，跨文化具有广泛的意义，它是世界市场所涉及的政治和经济联系的日益萎缩，货币一体化，货物和服务的跨国界的人在思想和价值观。此外，随着模糊的普遍性、不确定性和不可预测性，它所带来的威胁和机会。 变化的速度和范围提供了需要在全球范围内集成和本地响应的同时，需要开发新的管理风格，能够传递知识和学习在世界各地。当然，它还包括网络化和信息民主化.。

Over these years, lack of appreciation on the part of managers and leaders of the importance of cultures and effective human relation has been progressively replaced by a deeper understanding of the values that insight into culture can bring. And nowadays, as for the changing business environment, the cross cultural concept and skill are key competencies for all whose work is conducted within highly diverse or complex global environment
Culture is defined as a set of norms, values, system, policies and procedures through an organization. In the Globalization background, cross culture has a wide meaning, and it is the shrinking of the world market which involves political and economic linkage, the integration of money, goods and services and people across the national boarders together with ideas and values. Besides, with the ubiquity of ambiguity, uncertainty and unpredictability, it brings threats and opportunity.
The speed and scope of changes provide the need to be globally integrated and locally responsive at the same time, the need to develop new management style that is capable of transferring knowledge and learning throughout the world. Certainly, it also includes networking and Information democratization.