接下来是基于英国的服装零售商,制造和市场自己的品牌服装,鞋类,家用产品在英国(接下来,2012)。组织一直致力于扩大地理市场,该公司现在经营着超过550家商店不仅在英国的不同部分,也在爱尔兰,欧洲、亚洲和中东。下被视为英国服装市场的主要玩家之一,这可以从公司的总收入在2010年是34.065亿英镑,营业收入5.298亿英镑(接下来,2010)。实现未来在英国服装工业的重要性和独特的战略下追求,使组织在英国占据领先地位的一个服装市场,努力将在本报告直接批判调查公司的战略地位。这篇论文被分成三个主要部分。在论文的第一部分未来将评估的战略地位,而第二部分处理公司的外部环境。在论文的第三部分将指导下参与了调查,如何增加价值的过程,将向演示如何可持续的下一个位置在英国服装行业。

Next is a UK based clothing retailer that manufactured and markets its own brands of clothing, footwear, and home products around UK (Next, 2012).  The organization has been consistently extending its geographic market and the firm now operates more than 550 stores not only in different parts of UK but also in Ireland, Europe, Asia and Middle East. Next is regarded as one of the dominant players in UK clothing market and this could be judged from the fact that the firm total revenue has been 3406.5 million GBP during the year 2010 and operating income of 529.8 million GBP (Next, 2010). Realizing the significance of Next in the UK clothing industry and the unique strategies that Next has been pursuing that has enabled the organization to occupy one of leading position in the UK clothing market, efforts will be directed in this report to critically investigate the strategic position of the firm. The paper has been organized into three major sections. In the first part of the paper the strategic position of Next will be evaluated, while the part two deal with the external environment of the firm. In the third part of the paper efforts will be directed to investigate that how Next has been involved in the value-addition process that will lead towards the presentation that how sustainable is the Next position in the UK clothing industry.