电影《法门寺之侠女神器》具有五大卖点，也是宣传的五大发力点：

1、佛教圣地法门寺全程加持，鼎力支持，不但提供真身宝塔、地宫、全球唯一的“十二环锡杖”等用于实景拍摄，住持学诚法师（中国佛教协会会长、全国政协副主席）等多位高僧大德出任策划并在片头署名。

2、几十年来，吴天明、徐小明、徐克三大导演均曾积极筹拍法门寺题材电影，但却纷纷流产，无一成功。电影《法门寺之侠女神器》圆了三位大师/前辈多年的梦，不但替他们实现了夙愿，也是史上第一部法门寺题材电影故事片，“法门寺”这一强大IP第一次迸射灵光异彩。《法门寺之侠女神器》向徐克导演筹拍中的《法门寺密码》致敬，同时也拟与之砥砺切磋。

3、改编自秦腔、京剧等十几种戏曲的传统剧目《法门寺》《拾玉镯》《朱砂井》《宋巧娇告状》，受众基础广泛，老少咸宜。

4、中西美学思想水乳交融，将引领欧美电影哲学的S.佛洛伊德精神分析学尤其“三重人格说”与中国古代本土故事完美融合，洋为中用，令人耳目一新。学院派精神分析新武侠电影，中国传媒大学、河北传媒学院、四川传媒学院、山西传媒学院等多所高校近千名学生参与前期拍摄与后期制作，他们也是该片的忠实拥趸，将带动数万名大学生购票观影。

5、该片形象展示了佛教与道教的精义，宗教情怀与武侠因子完美结合，超脱无羁，空灵飘逸。

一般观众看此片，会看到武打、悬疑、探案、古装，热闹，精彩，积极向上，正能量充沛，足可以宣泄释怀。

专业观众看此片，会看到复线叙事、心理蒙太奇、主观视角、叙事性音乐、超酷航拍、4K画质，地道，内行，足可以引起共鸣，博得会心一笑。

国内观众看此片，会看到明朝元素、戏曲桥段，接地气。

国外观众看此片，会看到心理治疗与性游戏，溢洋气。

                   Analyzing to Selling points of Women knight-errant aided by 

                   Buddha Dharma from Famen Temple, in Ancient China

The film, Women knight-errant aided by Buddha Dharma from Famen Temple, in Ancient China, has five selling points, all of which also is five highlights for propagating:

1, Famen temple, the Buddhist holy land, supported the film from end to end, from soup to nuts, not only offering the Buddhist pagoda, the underground palace and the Gilded 12-rings Khakkara with Silver & Gold Flowers for the Buddha's Real Body that is only one in the world, but also many eminent hierarches including Xuecheng, who is the abbot of Famen temple and the president of China’s Buddhist Association, a vice-chairman of National Committee of the Chinese People's Political Consultative Conference (CPPCC), acted as planners and signed their name in the beginning of the film.

2, For decades, Wutianming, Xuxiaoming and Xuke, every of who is famous cinema director in China, tried their best to prepare actively for a film on Famen temple, but all failed ultimately. Therefore, as the 1st film on Famen temple, Women knight-errant aided by Buddha Dharma from Famen Temple, in Ancient China realizes their dream. As a strong IP, the film make “Famen temple” shine miraculous brightness, to respect to Code of Famen Temple, a film planned to shoot by Xuke as well as to compare notes by interchanging views.

3, The film is adapted from Famen Temple, a classical piece in Qinqiang Opera, Beijing Opera and other Chinese traditional opera, also called as Picking up the Jade Bracelet, Songqiaojiao Bring a Lawsuit, Zhusha Well or Unique Love between Double Jiao, all of which were welcomed by Chinese people deeply and widely.

4, Chinese and western aesthetics thoughts were mixed perfectly in this movie. S.Freud’s psychoanalysis that has leading cinematic philosophy for many years in Europe and US, especially his theory of triple personality, was blended with Chinese local and native story consummately, making foreign things serve China, to refresh everyone. As an academic psychoanalytical Neo-Wuxia cinema, the film attracted near to 1000 students from several universities or colleges, mainly such as Communication University of China, Hebei Institute of Communications, Sichuan University of Media and Communication and Communication University of Shanxi, to join its shooting or/and post-production, all of which are faithful fans of it, will buy tens thousands tickets to watch the film into cinema.

5, The film shows the core spirit of Buddhism withal Taoism vividly and visually, in which religious feelings and Wuxia factors, the soul of Chinese martial artist, were be combined together ideally, unconventional and unfettered, free and vacant, ethereal and flowing. 

Common audiences will see Wushu/Chinese martial artist, suspense, detective with ancient costume in the film, then will fell exciting and wonderful, active and powerful, filled with positive energy fully, enough to unbosom oneself catharsis and to discharge forbidden feelings.

Professional audiences will see narration based on multiple clues, psychological montage, subjective visual angle, narrative music and excellent aerial cinematography based on 4K resolution in this film, expert and proficient, enough to arouse resonance and to raise a sympathetic smile.

Internal audiences will see essences of Ming Dynasty and fragment of Xiqu in the film, which links to indigenous genes.   

International audiences will see psychological therapy and sex game in the film, which shows some foreign genes.

                                                                                             二〇一八年一月二十三日修订