Advertising Agency: TBWA, Philippines Meralco, the Philippines’ top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills. Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.
Agency: Tokyu Agency Inc., Tokyo These bags were designed as color samples of hair extensions for distribution to visitors to a party at muse, beauty salon. So, hair extensions were attached to bags as handles.
17. Yulia Tymoshenko
Source: blog.ivman.com Yulia Tymoshenko, the Prime Minister of Ukraine, iconic in Europe for her braids. Funny, but probably fake – the bag looks exactly the same as one of the Muse bags.
18. YKM Shopping Bag: Jump Rope
Agency: TBWA, Istanbul
19. Fitness
Publicis Frankfurt | Creative Direction: Gert Maehnicke
20. Clothes in Closets: Knuckle Bag
Advertising Agency: Leo Burnett Lisbon, Portugal
21. Blush Lingerie: X-Ray Bag
Agency: BBDO Berlin
22. Floating Magic-i Bag
Advertising Agency: Grey Kuala Lumpur, Malaysia The brief: The agency was given the task to design a shopping bag for Magic-i, a magic shop. The idea: the handles of the shopping bag are made of transparent fishing line, which makes it look like it is being held without handles as if by magic.